Quentin Muhlert

quentin_drawing_2

Quentin Muhlert is an online marketing professional in Vancouver, BC. Beyond the marketing world, he is a musician, music journalist, cyclist, and foodie.

This is a site for those looking to know more about who I am, the sort of work I do, and what I am up to.

Don’t worry – you won’t find big glamour shots of my face with ill-advised font choices – I’m keeping this site fairly simple and straightforward.

Up at the top you’ll see a couple links, one is for my resume (should you be interested) and the other is a link to my cycling blog where I write about the frustrations of amateur road bicycling.

If you’d like to reach me, email is the best way.

my-email

Online Marketer
Usability Designer

Online Marketing

Online marketing is a tough job to describe to people who aren’t in the business. I usually tell people “I’m in advertising” at parties for the sake of conversation. Truth is that I’m something of an online marketing expert, doing mainly SEO, Analytics, and Usability Testing with a few other things sprinkled in here and there.

I’m currently working for 6S Marketing Inc as their Lead SEO Strategist, though I wear a few more hats than that.

What I really do is help people make money with their websites.

Online marketing is an industry of massive growth, that I’m excited to be a part of. Online marketing spend grew 19% from 2006 to 2007, and seems to be catching on fast.

One of the bonuses of online marketing is accountability through measurable ROI. As opposed to billboards and radio ads, where it’s nearly impossible to tell how people are interacting with the advertisement. Online advertisement is fully traceable, so companies know exactly how every penny contributed to their bottom line.

Cool, huh?

Usability Design

Usability Design – another tough role to describe.

Have you ever gone to a site and just had a horrible time? Couldn’t find what you were looking for and just got frustrated as hell?

That’s a site in dire need of a Usability Designer. Usability Designers are primarily concerned with the quality of the user experience with a product, whether it be a website, a hotel lobby, or a blender. I focus on the web, and try to make it an easier place to find your way around. Usability design for the web can be a tricky business, but finding out what people want, and how best to give them that, has never been a simple task.